

The primary focus was on organic search which includes visitors who arrive at your site by clicking on search engine results. The challenge was to ensure each team member could see their search data for each piece of published content and over a specific amount of time.
To address this challenge, I wanted a report that breaks down all of the search traffic. It allows you to see which search engines, landing pages, and queries have a higher organic search than the others. By developing a menu navigation system to easily access the search information, each of the individuals are able to access it with ease.

